Branding & Web design
The Shit Show
Mental Health Awareness Campaign
Mental illnesses are a worldwide epidemic, with young people being especially affected. Most cases erupt between the ages 20-30. About 5% of the western world suffer from issues like anxiety or depression. However, only 35% of them receive proper treatment. On average, 11 months of pain can pass before even these few seek out professional help. It’s a secret we all share, yet psychological struggles are still stigmatized, making it hard to reach out for help. Especially with depression, hiding it - makes it grow.
We want to change that. We want to make the issue of mental health present and approachable. We want the public to engage with this topic and develop mechanisms for support and resilience towards psychological stress. We want to enable open conversation about a topic that has been neglected for too long.
THE SHIT SHOW is an interactive exhibition designed for young people. It is to take place at events like university open days or company welcome fairs.
At the exhibition area, visitors can wear 1 of 3 'Emotion Simulators', designed to emulate how depression, anxiety or loneliness can feel like physically.
By wearing them, the visitors can develop empathy
and understanding for people affected.
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Neck Bender - puts a heavy weight on your shoulders pulling you down
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Itchy Coat - feel uncomfortable in your skin,
itchy, sweaty and disgusting.
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Veil - see everything through a grey fog, dull sounds, feel numb and alone.
The simulators were developed according to a survey among 300 participants.
After feeling shitty by wearing the simulators the visitors are rewarded with a cool little souvenirs like
a cynical 'Get Well' postcard, ShitShow sticker or shit shaped chocolate.
The souvenirs direct the visitors to our online community where useful information can be found,
as well as others who share similar difficulties.
The exhibition was first presented at the University of Arts in Berlin (UDK) July 2017.
This project was published in the book
"Berlin Design Digest - 100 successful projects,
products, and processes"
